Good ideas often start over beer. Always looking to take a good thing too far, we sat down and over a beer (or two) decided that beer itself was a good idea. Of course, not just some easy-drinking institutional prole beer, but stuff like the beers we'd had at great bars. We had frequented places with extensive and varied beer lists. Places with lists 180 items long, all of which we tried twice (not in one night). In short, we wanted beer with flavor. Complexity. Character. Intensity. Not words found in the mass market lexicon.
So with a banjo burner, a bunch of industrial kitchen sized pots and as many buckets as we could find, we jumped in feet first. Once a week, every week. We tried to emulate the beers we liked, but soon we were adding a little of this, or some of that and after a while we started having a hard time pegging our beer in a style category. Our first success was a Porter that was mainly porter, slightly stout. We ran it blind with our friends against the porters we liked and people liked it. "We're on to something", we thought. Twenty iterations, modifications and tweaks later it is Distorter, and is still one of our favorite beers.
Now several years later we're distributing to three states and cranking out the same great beers, along with many great additions, on a 15bbl brewhouse. Stop in any one of our now three retail locations here in Sawyer and try our mainstays, seasonals and small-batch runs. Not to mention our lab beers, where we continue to screw up one thing or another in search of the next great beer.